Anchor Text: Anchor text refers to the phrase that is used to hyperlink to another page or website.
Backlinks: A backlink is a hyperlink back to your website from hopefully a credible source. Google uses backlinks as one of many factors when ranking your website.
Canonical tag: A canonical tag tells Google which page should get all the credit when one or more similar pages exist. This tag can also stop duplicate content being displayed if you cannot add a no-index.
Do-follow link: A do-follow link tells the search engines that you trust the website you are linking to.
E-commerce: A website that promotes products you can add to the cart and buy online, versus a service based website.
Feed: A collection of news presented in a list format for search engines and human readers to pick up. If you have a feed be sure to add it to a RSS feed such as feed burner. Although the need for this these days is not what it used to be, but it can’t hurt right!
Googlebot: A bot that Google sends out to index websites and reports back its findings. This is part of the process when Google is deciding where to rank a website.
Hummingbird: An algorithmic update Google completely overhauled their core algorithm. This was to increase Google’s understanding of user search intent to better match pages to a users query/intent.
Indexing: A process whereby a search engine will index a website and list it on its search engine.
Juice: A term coined for SEO’s to refer to how much authority a link or website has.
Keyword density: Keyword density, although less important these days, still carry’s some merit. It is used to calculate how many times a keyword is mentioned within a block of text. Having a high keyword density these days could trigger a penalty. Its also known as a blackhat SEO method.
Latent semantic indexing (LSI): The ability for search engines to not only look at which keywords a page has mentioned but looks at the collection of pages as a whole and sees which similar pages have semantically similar phrases or intent.
Meta tags: Are snippets of text used to describe pages content to users and search engines. You want to pay particular attention to your meta description as it aids Click-through rates from SERPS.
No-index: No-index tells the search engines do not list a particular page or website in its index.
On-page SEO: A process whereby an SEO or person optimises a page/s within a website. Off-page SEO usually follows on-page.
Penalty: A penalty comes into force when a website or page violates a search engines terms or quality guidelines. Once you have a penalty, rankings and traffic usually plummet as a result until you have corrected the errors that got you penalised in the first place.
Query: A phrase a user types into the search bar of a search engine to search for something.
Robots.txt: This is a file that sits in the root of the website, it tells search engines which parts of the site to index and usually points them to a XML sitemap.
Spider: A name given to bots that crawl websites content for the purpose of indexing.
Title tag: Title tags are a clickable link displayed in the Search engine results, it usually contains your main phrase/s you want to rank for.
URL: URL stands for Uniform Resource Locator, and is used to specify website addresses on the World Wide Web.
Voice search: The latest way a user can search for something on the web. They would use voice search, instead of a traditional typed out query on their computer. This would be on a smartphone or purpose made electronic device like Google Home Smart Speaker.
White-hat SEO: White hat is the opposite to black-hat it describes a way of optimising a website while remaining on the right side of the search engines guidelines. Search engines love white-hatters but hate black hat cheaters.
XML Sitemap: A file is written in XML listing all the pages within a website. It’s a good idea to submit your sitemap to the search engines to ensure they don’t miss any pages when indexing your website. Each page usually contains a date and timestamp of when they were last updated.
Yahoo: An alternative to the giant Google search engine, they still hold a market share in today’s search engine markets.
Zero ranking: Refers to ranking zero via featured snippets. Featured snippets are larger than your traditional organic results and can contain images and other useful pieces of information. Having a featured snippet ranked on Google mean’s you have a larger organic advert over your competition. This usually leads to higher Click-through rates and traffic. If you haven’t already, its time you invest in getting your featured snippets ranked on Google.