The Covid-19 outbreak has meant a very uncertain time for many individuals, and no more so than businesses whose regular routine and sales have been greatly affected. In order to fully understand the effect Covid-19 might have had on your business, and to monitor the situation closely as new information unfolds regarding the virus, it’s a good idea to perform an SEO audit on your website to fully understand whether you have been impacted greatly or not.
What is an SEO Audit?
An audit is a way of checking your website for things like technical issues, performance and statistical data. An SEO audit at any time will be able to make it clearer how well your website is ranking, which areas are performing better than others, and, overall, how much traffic you are driving to your website.
It’s basically a fundamental way to analyse your website data as a whole in relation to search engine optimisation.
In light of Covid-19, an SEO audit during this time should help you to analyse how website visitors and interactions with your business website have been affected.
Aside from this, if your business hasn’t been overly affected by the virus, this period of uncertainty may be the perfect opportunity to re-evaluate your marketing strategy and take a thorough look at your website while you may have the extra time to do so.
How to SEO Audit Your Site
Use Your Analytics
Using Google Analytics is key to understanding how well your site is doing. With analytics, you can check the all-important features, such as:
How much organic traffic is being driven to your website
Which content is driving the most traffic (and which isn’t)
How long users are spending on your site
Which pages they are moving between
Using analytics will help you to better understand how consumers are interacting with your website. You can then work to improve the content or change it altogether if it isn’t working as you had hoped.
Assess Your Content
If you have extra time during the Covid-19 to generate more detailed content, you should take advantage of this. It’s a good idea to aim to get varied content on to your website. If you only have blogs, for example, you could look to create video content or more in-depth articles relating to your business or products. Videos created during lockdown may also help to encourage consumer safety during the crisis, as well as better promoting areas of your business. However, don’t be afraid to think about evergreen content too!
Manually Check Your Website
Search for a related keyword and see how well it’s doing in the rankings. Click on to your website and gauge how long it takes to load. Browse through your website and log loading times, and whether there are any obvious errors. This is a great way to spot anything which may need improving. New errors can occur all the time, so it’s always worth regular checks.
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