SEO can be an incredible marketing tool and one that can help a business succeed, however, there is a common misconception that every business can use SEO in the same way. At SEO Company Manchester, we know that is not true, and that for SEO to succeed it needs to be part of a bigger online marketing strategy.
For this reason, before we begin working on any SEO strategy, we take the time to work with our customers to fully understand your needs and goals, to help ensure that the SEO I provide is as successful as possible.
SEO or search engine optimisation has changed significantly since it was first used, and what worked in the past is not an effective way to achieve SEO success in 2018 and beyond. To ensure that any SEO strategy is a success, it is vital that you consider how other channels impact organic visibility, including:
- Content: Each of our SEO campaigns is supported by regular, quality content. This is a crucial part of any SEO campaign. High quality content combined with link building are two of the top factors that Google uses to rank a website for searches. With that in mind, our content is created to ensure that it entertains your customers and potential customers, and helps to establish you as an expert in your field. Using regular content allows us to rank your business for more search terms. Did you know that 20% of Google searches are new?
- Social Media: For SEO, social media is crucial as it helps to establish your brand as a leading figure in the industry that you operate in, connects you with influencers within your industry, and improves your company’s overall visibility. With regular feedback and support, we can help you to leverage your social media networks to help improve visibility organically.
- Mobile devices: Today, there are more Google searches from mobile devices than from any other. This means that when it comes to your SEO, having a mobile website that is responsive is crucial.
- PPC: While PPC does not directly impact SEO, many customers find brands via PPC adverts before visiting a website, which is why ensuring that all digital marketing is working in harmony is so crucial.
I always endeavour to achieve the very best SEO results, increasing our customers’ website traffic and sales. One of the key benefits of SEO is an increase in search engine ranking, and by doing so, increasing a website’s potential for higher levels of traffic and higher sales rates.
Studies have shown that SEO is more relevant than ever before, with many marketing companies seeing SEO as achieving higher results than in previous years. According to MarketDive, 82% of marketers have reported that SEO success and effectiveness is on the rise.
As part of the SEO service that we offer, we are pleased to be able to provide a local SEO service as well as a national and abroad to English speaking countries only for now. According to WordStream, 72% of consumers who did a local search online, then choose to visit a company within five miles of their location.
Our SEO service focuses on both local and international SEO, along with the use of YouTube, ecommerce and content marketing. While we take pride in offering our clients high-quality SEO solutions, we always make sure to provide realistic expectations, such as that SEO can take time to gain momentum and does not achieve results overnight. Also be weary of anyone guaranteeing results, this is a common SEO scam. The algorithm is Google’s, which means nobody can make guarantees. I will make forecasts and aim to rank you as highly as possible whilst remaining compliant with the search engine’s guidelines.
Our agency is based in the heart of Manchester is the perfect partner for a successful business partnership.